# Review Requests, Sent for You (Email and SMS)

> Send branded review invites by email or text with one tap to your funnel, plus a friendly reminder, merge fields, and built-in unsubscribe so it stays consent-friendly.

_Category: Collect reviews · Status: Available. Canonical page: https://reviewgrowth.app/features/review-requests_

**In short:** Review Requests send a branded invite by **email or text** with a single one-tap link into your review funnel, then a gentle reminder if the customer forgets. Merge fields personalize each ask, and built-in unsubscribe plus STOP keep it consent-friendly. You ask everyone, so it is compliant by default.

The hardest part of getting more reviews is rarely the work. It is remembering to ask, and then making the ask so easy that a busy customer actually follows through. Review Requests do both for you: a branded invite goes out by email or text, with a single tap that drops the customer straight into your review funnel.

**Key takeaways**

- Send a branded review invite by **email or text**, no copy-paste and no chasing.
- One tap takes the customer straight to your funnel, so there is nothing to search for.
- A friendly reminder goes out if they forget, then it stops. No pestering.
- Merge fields like the customer first name and your business name make every ask feel personal.
- Built-in unsubscribe and STOP keep you consent-friendly by default.
- Everyone is invited, so it is compliant with Google's no-gating rule out of the box.

## Why a sent invite beats hoping people remember

A customer who just had a great experience genuinely means to leave a review. Then life happens, and by the next morning the thought is gone. The invite closes that gap while the goodwill is still fresh. Instead of asking the customer to find your listing, scroll past the ads, and hunt for the review button, you hand them a link that opens straight to the right place.

That is the whole point of the [review funnel](/how-it-works): remove every reason someone might not finish. The invite is what gets them to the door. The one-tap link is what walks them through it.

_Email or text goes out with one tap to your funnel. The customer never has to search for your listing._

## What goes in the invite

The message is short, warm, and clearly from you. Merge fields fill in the details so it never reads like a mass blast.

- **Customer first name**, so the greeting feels written for them.
- **Your business name**, so they recognize who is asking the moment it lands.
- **One tap to the funnel**, the single link that does all the work.
- **A clear unsubscribe or STOP**, so opting out is always one step away.

> Hi {{firstName}}, thanks for choosing {{businessName}}. If you have thirty seconds, we would love a quick review. It is one tap right here.
>
> (A simple invite, with merge fields filled in for you)

## One gentle reminder, then it stops

Most people who do not respond are not saying no. They got busy. A single friendly reminder catches them at a better moment and lifts your response rate without crossing into nagging. After that one nudge, the sequence ends. If you want the reminder to run on a smarter clock, the [automated follow-ups](/features/automated-follow-ups) feature checks in a few days after the visit before it ever asks for a review.

> [!TIP]
> **Send to the people most likely to reply** You can point invites at the customers who are warmest using [likely-reviewer segments](/features/likely-reviewer-segments), so your best moments turn into reviews instead of getting lost in a generic batch.

## Consent-friendly by design

Reaching out by email and text comes with responsibilities, and the feature handles them for you. Every email carries an unsubscribe link, every text honors STOP, and once someone opts out they stop hearing from you. That keeps your sending reputation healthy and keeps the experience respectful, which is also what makes people willing to say yes in the first place.

> [!NOTE]
> **WhatsApp is on the way** Email and SMS are live today. WhatsApp invites are coming, so you will be able to reach customers on the channel they actually check. We will turn it on the moment it is ready.

## Compliant because you ask everyone

Google prohibits review gating, the practice of inviting only the customers you are sure are happy while steering everyone else away from the public review. Review Requests do the opposite: the same friendly invite goes to everyone you serve. Inside the funnel, anyone who is unhappy can reach you privately first, but no one is ever blocked from posting publicly. That is the line, and you stay on the right side of it by default.

If you want the full breakdown of what is and is not allowed, we lay it out plainly on [Is this allowed?](/is-this-allowed).

## Frequently asked questions

### Can I send review requests by both email and text?

Yes. You can invite customers by email, by SMS text, or both. Each invite carries a single one-tap link into your review funnel, so the customer lands in the right place no matter which channel you use. WhatsApp is on the way and is not live yet.

### Will the requests look like spam?

No. Each invite is branded with your business name and uses merge fields like the customer first name, so it reads like a personal note rather than a mass blast. Every message includes a clear unsubscribe link or STOP option, which keeps your sending reputation healthy.

### Is sending review requests against Google's rules?

Asking customers for honest reviews is allowed and encouraged. What Google prohibits is review gating, where only happy customers are invited to post publicly. Because Review Requests invite everyone, you are compliant by default with no setting to flip.