Brand kitReviewGrowth

The system behind the 5-star glow

ReviewGrowth is the Google-safe way for local businesses to turn happy customers into more 5-star reviews, and quietly catch the unhappy ones before they go public.

What we are

More 5-star reviews, the way Google actually allows.

ReviewGrowth is a Quantlix product. Everything in this kit exists to make one thing legible at a glance: this is a tool you can trust with your reputation.

Mission

Help honest local businesses earn the reputation they already deserve, without ever bending Google's rules.

The promise

Compliant by default. We will never build, sell, or upsell review gating, at any tier, at any price.

The feeling

Calm confidence. Like a trustworthy operator who has read the fine print so you don't have to.

Trustworthy, not salesy

We lead with the honest answer, link the actual Google policy, and footnote any stat. Trust is the product.

Plain-spoken

Short words, real sentences. We explain review gating to a busy plumber, not a marketing committee.

Quietly optimistic

The mood is the 5-star glow: warm and encouraging, never hype. Growth feels earned, not gamed.

Precise

One brand hue, one accent, verified contrast, tight grids. Restraint reads as competence.

Logo

One mark, one story

A Review-star monogram: the letter R inside a five-point star (review, plus the five-star standard) with an upward arrow for growth. The star and R are gold, the rising arrow is emerald. On a navy app tile the gold star pops and the arrow brightens so it stays legible. Never redraw it, only place it.

ReviewGrowth

The primary horizontal lockup. Use this wherever there is room.

Download lockup

Logomark (full colour)SVG

Logomark (white)SVG

App iconSVG

ReviewGrowth

Stacked lockupSVG

ReviewGrowth

WordmarkSVG

One colour (mono)

Clear space

Keep clear space equal to one quarter of the mark's height on all four sides.

Minimum sizes

20px

32px

48px

Minimum mark size: 20px (digital), 8mm (print). Minimum horizontal lockup width: 120px (digital).

What not to do

Don't recolor

Don't stretch

Don't rotate

Don't add shadow

Don't recolor the mark. Use the supplied variants. No off-brand hues, no gradients on the glyph.
Don't stretch or squash. Scale proportionally. The star, R, and arrow are tuned proportions; keep them.
Don't rotate or flip. The arrow points up for a reason: growth. Keep it level.
Don't add effects. No drop shadows, bevels, outlines, or glows on the mark itself.
Don't crowd it. Respect the clear space. Nothing intrudes within one clear-space unit on every side.
Don't place on busy art. Put the mono-white mark on a solid field, not a photo with low contrast.
Don't swap the type. The wordmark is Manrope. Never retype it in another face.
Don't drop the emerald arrow. In full colour the rising arrow is emerald. Only the one-colour marks render it in the single ink.

Color

One brand hue, one warm signal, cool neutrals

Emerald carries every action in the product; the rating star is the single warm accent. The logo is built from the same two: a gold star with an emerald growth arrow. Neutrals are cool slate, surfaces are solid (no gradients, no glass). A separate pastel layer does the quiet work inside the product.

Brand: Emerald

One hue carries every primary action, and it ties us to the Quantlix family (a shared green). Emerald-700 is the AA-safe action shade; the brighter 500 is decorative only (large text, icons, glows). The logo's growth arrow is this emerald: the deeper 700 on light, the brighter 500 on the dark app tile (see the Logo section).

#047857Primary

Buttons, links, focus rings, primary actions

--primary / emerald-700

White text clears AA (≥4.5:1).

#10B981Brand bright

Decorative only: large display accents, icon fills

--brand / emerald-500

≥3:1 large-text / UI only. Never small body text.

#059669Emerald 600

Focus rings, charts, the app-icon field

emerald-600

#ECFDF5Emerald 50

Soft cool hover / highlight surface

--accent / emerald-50

#022C22Emerald 950

Deep brand ink for rare high-contrast moments

emerald-950

Signal: Star gold

The rating star is always gold in the product UI, and the same gold now forms the logo's star + R, the primary mark colour. It is the one warm accent in a cool system, and as a text background it always takes dark ink, never white. Theme-fixed: it does not shift in dark mode.

#F5A300Star gold

The 5-star rating signal and the logo's star + R

--star / --rl-star-gold

Deep honey-gold, tuned for vibrancy on white. Always dark text on gold.

#F59E0BAmber 500

Deeper amber for charts and warning tints

amber-500

#B45309Amber 700

Warning text/icons that need AA on paper

--warning / amber-700

Neutrals: Cool slate

Neutrals are cool, never warm cream. Surfaces are solid: no gradient washes, no glassmorphism. The page is paper-light; ink is near-black, never pure black.

#F8FAFCPaper

Base page surface

--background / slate-50

Never pure #fff as the base.

#FFFFFFCard

Raised surfaces (cards, popovers)

--card

#F1F5F9Muted

Alternating section fills

--muted / slate-100

#E2E8F0Border

Hairline borders

--border / slate-200

Intentionally below 3:1, so lean on labels + focus rings.

#475569Muted text

Secondary / body-muted text

--muted-foreground / slate-600

Clears 4.5:1 on every light surface.

#0F172AInk

Primary text, the .mkt-ink band

--foreground / slate-900

Semantic

Meaning-bearing colours, used sparingly and only for state. Success routes a happy customer; destructive is for real, reversible danger only.

#15803DSuccess

Positive route, confirmations

--success / green-600

#B45309Warning

Caution, needs-attention

--warning / amber-700

#DC2626Destructive

Delete, irreversible danger

--destructive / red-500

Product tints (the functional layer)

The tiered strategy: bold emerald carries the brand, while in-product surfaces use a calm multi-hue set of solid pastel tints (icon chips, KPI tiles, banners). Always opaque, always paired with a deep AA-readable ink.

#FFE8E0Flame

Icon chip / banner

--tint-flame

#FDF0CDAmber

Icon chip / banner

--tint-amber

#DCF2E3Green

Icon chip / banner

--tint-green

#E9E6FCLilac

Icon chip / banner

--tint-lilac

#DDEFFBSky

Icon chip / banner

--tint-sky

#FCE3EERose

Icon chip / banner

--tint-rose

Typography

Manrope for character, Inter for clarity

Headlines get a warm grotesque with personality. Everything functional gets a neutral workhorse. Headings are always roman, and italics are banned.

Display / headings

Manrope

A clean, premium geometric grotesque that gives headlines and the wordmark quiet confidence without shouting. Always roman; italic headings are banned (an AI tell).

600 Semibold · 700 Bold · 800 Extrabold for the wordmark + hero

Body / UI

Inter

A neutral, legible workhorse for everything functional: paragraphs, labels, tables, the whole product UI. Tight tracking on large sizes, normal in body.

400 Regular · 500 Medium · 600 Semibold

Mono

System mono

Code, tokens, and copyable values like the hex codes on this page.

400 Regular

Display / H1

Manrope · 700 · clamp 36→60px · tracking-tight

More 5-star reviews

Section / H2

Manrope · 700 · 30→44px

The way Google actually allows

Subsection / H3

Manrope · 600 · 20px

Compliant by default

Lead

Inter · 400 · 18px · muted

Live in about 10 minutes, risk-free.

Body

Inter · 400 · 16px · 1.6

We invite everyone to review publicly and offer a private channel too. No one is hidden from Google.

Eyebrow / label

Inter · 600 · 12px · 0.14em · uppercase

Brand kit

Motion & icons

Calm, deliberate, once

Restraint is the brand. One orchestrated reveal per section, a single confident easing curve, and a tight inline-SVG icon set.

Motion

Easing: cubic-bezier(0.16, 1, 0.3, 1) (ease-out-expo)
Duration: 250–600ms. No bounce, no elastic.
Principle: One orchestrated reveal per section beats scattered micro-animations. Reveals run once and collapse to no-transform under prefers-reduced-motion.

Iconography

24×24 grid, 2px stroke, round caps and joins, currentColor. No icon font, inline SVG only.

Voice & tone

Say the true thing, plainly

We sound like a trustworthy operator who has read the fine print. Confident, calm, never hyped, and never an em dash in sight.

Answer the real question first

Owners are skeptical for good reason. Open with the plain truth, then back it up.

Confidence without hype

State what's true and stop. No superlatives, no fake urgency, no exclamation marks.

Compliance is a feature, said calmly

We mention being Google-safe as a fact of how it works, not a bragging point.

No em dashes, ever

House style. Use a comma, a period, or parentheses. It keeps copy from reading machine-made.

We say

We don't

We say“More 5-star reviews, the way Google actually allows.”

We don'tSkyrocket your reviews with our revolutionary AI funnel!!!

We say“Live in about 10 minutes.”

We don'tLightning-fast, frictionless, best-in-class onboarding.

We say“If you don't get new reviews, you don't pay.”

We don'tRisk-free, guaranteed results, or your money back, guaranteed!

We say“We catch unhappy customers privately, and still invite them to review.”

We don'tFilter out bad reviews automatically.

Downloads

Take the assets

Every mark as a clean, scalable SVG. Recolour the mono and wordmark files via their fill; the wordmark is set in Manrope.

Logomark (full colour)

Gold star + R, emerald up-arrow (duotone). The default symbol.

Logomark (one colour)

currentColor; inherits whatever text colour you set.

Logomark (ink)

Solid slate-900, for one-colour use on light.

Logomark (white)

Solid white, for dark and photo backgrounds.

Lockup (horizontal)

Mark + wordmark, the primary signature.

Lockup (stacked)

Centered mark over wordmark, for square spaces.

Wordmark

ReviewGrowth set in Manrope (Review in ink, Growth in emerald).

App icon

Navy squircle, gold star + R, emerald up-arrow.

App icon (maskable)

Android adaptive; glyph inside the 80% safe zone.

Favicon (SVG)

The navy app tile, tuned for tiny sizes.

Working with the Quantlix team or press? Reach us at hello@reviewgrowth.app.

Put the mark to work.

Set it up in about ten minutes, keep your listing safe, and watch the good reviews add up. No card to start, and if they don't come, you don't pay.

Start freeNo card required · new reviews or you don't pay

Google-safe by default