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Insights

See What Customers Love (Review Analytics)

One quiet dashboard surfaces the themes people keep mentioning, your rating trend, funnel conversion, and which channels drive the most reviews. No vanity metrics.

In short

Review analytics is one calm dashboard that shows the themes customers keep mentioning, your rating trend over time, how your funnel converts, and which channels (QR, WiFi, link, request) bring in the most reviews. It tells you what is working so you can do more of it.

Most analytics dashboards drown you in charts you never act on. Review analytics does the opposite. It is one quiet screen that answers the questions an owner actually asks: what do customers love, is my rating climbing, and what is bringing the reviews in.

The themes customers keep mentioning

When dozens of people review you, patterns emerge in what they write. Maybe they keep praising how fast you showed up, or a particular tech by name, or how tidy the job was. Review analytics surfaces those recurring themes so you can see, at a glance, what people love and what occasionally trips them up.

That is more useful than a single average star count. The themes tell you which strengths to lean into in your marketing, and which rough edges to smooth before they show up in a lower rating. It reads the words, so you do not have to scroll through every review yourself.

What you see is what customers said

The themes come straight from real reviews and feedback. We surface the patterns in your own customers' words. We do not invent ratings or put numbers in their mouths.

Your rating trend over time

A star rating on its own is a snapshot. The trend is the story. Review analytics shows how your rating and your volume of recent reviews move week over week, so you can tell whether your asking habit is actually working or quietly stalling.

Recency matters as much as the average, which is why the trend view pays attention to fresh reviews, not just the all-time number. If you want the background on why a steady flow beats a one-time burst, our guide on how many Google reviews you need to rank walks through it.

Bar chart: the number of reviews compounding higher week over week.Reviews compound, week over week
The trend tells you what a single average cannot: whether your rating is climbing, flat, or slipping.

How your funnel converts

Not everyone who taps your review link finishes the job. Funnel conversion shows you where people drop off between the first tap and a posted review. If a lot of customers start and few finish, that is a signal worth acting on, maybe the ask comes too late, or the path has a snag.

Which channels drive reviews

Reviews come in through different doors: a QR code on the counter, a WiFi splash page, a shared link, or a direct request you send. Channel analytics shows which of those actually drive reviews for your business, so you can put your effort where it pays off.

  • QR codes on invoices, cards, and counters.
  • WiFi splash pages that ask as customers connect.
  • Links you share by text, email, or social.
  • Requests you send directly to a customer.

If your QR codes pull their weight and your links go nowhere, you will see it here, and you can shift accordingly. It is the difference between spreading effort thin and doubling down on what already works.

Insights you can act on, not admire

Pair the themes with the trend and the channel mix and you get a clear picture: what customers value, whether your rating is climbing, and how to bring in more of the same. For who to ask in the first place, likely-reviewer smart segments takes the next step, and AI review replies helps you respond to everything that comes in.

One screen, the few things that matter

No vanity metrics, no dashboard fatigue. Review analytics shows the themes, the trend, the conversion, and the channels, then leaves the next move to you.

Frequently asked questions

What does review analytics actually show me?
Four things, on one screen: the themes customers keep mentioning, your rating trend over time, how your funnel converts from tap to posted review, and which channels (QR, WiFi, link, request) drive the most reviews. It surfaces patterns from your real reviews rather than inventing numbers.
How do you figure out the themes in my reviews?
The themes are drawn from what your customers actually write, surfacing the points that come up again and again. You see the patterns in their own words, so you know what to lean into and what to fix, without scrolling through every review by hand.
Can I see which channel brings in the most reviews?
Yes. The dashboard breaks reviews down by channel, so you can see whether your QR codes, WiFi splash, shared links, or direct requests are doing the heavy lifting. Then you can put your effort where it already converts best.
AnalyticsInsightsThemes

More 5-star reviews, while the customer is still smiling.

Set it up in about ten minutes, keep your listing safe, and watch the good reviews add up. No card to start, and if they don't come, you don't pay.

Start freeNo card required · new reviews or you don't pay
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